How Coffee Is Profiled, and How to Work Out What You Like

How professionals profile a coffee under the SCA's 2024 standards, describing it, rating it and recording its origin as separate steps, and a home version for working out what you like.

A correction: earlier versions of this page presented a five-axis “Coffee Profilers Method” as a framework that outlived a Berlin café of that name. The framework was ours, not the café’s; the home exercise below replaces it and is labeled as ours. If you followed a link to coffeeprofilers.com, that domain now points to this page, and jayarr.coffee has no connection with the café. Its story is at the end.

The parts of a coffee profile

The SCA’s Coffee Value Assessment (CVA) splits evaluating a coffee into four assessments. As the SCA describes them (checked October 18, 2026):

AssessmentWhat it records
PhysicalThe green coffee’s color, defects, moisture and size, based on the SCA’s 2004 green grading system
Descriptive (SCA-103)Aroma, flavor, texture and aftertaste, in standardized language
Affective (SCA-104)The taster’s impression of quality, for their own preference or their market’s
Extrinsic (SCA-105)What’s known beyond the cup, such as certifications, traceability to origin and processing

On the descriptive form, the taster rates how intense each part is on a 15-point scale, marked low, medium and high, and ticks the flavor families they find. The score comes from the affective form only. The SCA keeps the steps apart because a taster who already knows the extrinsic information, such as where a coffee comes from, is easily biased by it. Our guide to coffee scores explains how the affective form becomes a number.

The words a profile uses

A profile’s flavor words come from a shared vocabulary. The Coffee Taster’s Flavor Wheel was first published by the SCA (then the SCAA) in 1995 and redrawn in 2016 with World Coffee Research. Behind it sits the WCR Sensory Lexicon, created at Kansas State University’s Sensory Analysis Center: version 2.0, published in October 2017, names 110 flavor, aroma and texture attributes and gives references for measuring their intensity. Our palate training guide shows how to learn the words from the wheel’s center outward, with references you can smell at home.

How a cupping produces one

Cupping is how professionals taste coffees side by side for a profile. The SCA’s 2024 sample preparation standard, SCA-102, uses 8.25 g of coffee for every 150 ml the cup holds, water at 194–205°F (93 ± 3°C) poured to the rim, and a crust left for 3 to 5 minutes before it’s broken. Our guide to cupping at home walks through it, with doses for ordinary mugs.

Profile your own taste at home

This exercise is ours, not an SCA procedure. It borrows the CVA’s order: describe first, judge second, read the label last.

  1. Pick two coffees that differ in one thing. Two countries, two roasts of the same coffee, or a washed and a natural from the same place.
  2. Brew both the same way, with the same dose, water and timing, so the coffee is the only difference.
  3. Describe each one before you decide anything. Is the body light or heavy? Are the sweetness and acidity low, medium or high? Then add a few flavor words.
  4. Then decide which you’d buy again, and by how much.
  5. Only now read the bags: country, variety, processing and roast.
  6. Repeat with new pairs. After a few rounds, look at which of your descriptions line up with the coffees you preferred.

When you look back over your notes, these questions help sort them. They’re our suggestions, not categories from any standard:

When you’re ready to buy, James Hoffmann’s rules for reading a bag are summarized on our Hoffmann buying-guide page.

Where the name comes from

Coffee Profilers was a café at Karl-Marx-Allee 136 in Berlin, which opened in the summer of 2015 serving coffee roasted by Taf in Athens. Sprudge’s report that September quoted Stefanos Domatiotis, a World Brewers Cup champion who brewed there, on what the café did: “On every bag, we profile the beans inside.” Each bag listed the coffee’s origin, the mill, the processing method, the variety and the farm’s altitude. In the CVA’s terms, that’s an extrinsic profile.

The café’s own website, as archived in 2015, carried little beyond its name, and we found no method published under it. When checked on October 18, 2026, the address was home to OM Coffee, a specialty coffee and brunch café.

Sources

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